• April 20, 2025

A World for Everyone: The Need for Inclusive Marketing

“If they don’t see themselves, how will they ever believe they belong?” Marketing goes beyond merely selling an item—it creates society’s vision for the worldaround them. The companies we know by their logos, the clips we watch, and the stories theytry to sell us are the ones that define what we integrate and become daily…

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Female Genital Mutilation: A Question of Culture or a Crime?

My university recently ended and I was sitting idle, clueless what to do, so I decided to browsethe internet. What I didn’t know was that I was about to get acquainted with another plight ofwomen, which is faced globally. I came across a publication on female genitalmutilation and it instantly rang a bell in my…

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PCT and it’s Disastrous CT’25 Run: Reflecting the National Crisis

Pakistan being the first team to exit the CT’25 that it was hosting was as embarrassing as it gets. Given management was so busy with stadium renovations, perhaps preparing the team wasn’t important enough.

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Let’s Never Normalize the “New Normal” in Pakistan

On 5th October, 9:10 am, I had to travel to the village of Heir on Bedian Road, but I couldn’t. The police had closed the route off. My aunt had to travel to Gulberg, but she couldn’t. Ring Road had containers on it. Entries to Ferozepur Road – one of the main routes of the…

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KHAIRUNISA: Transforming Communities, One Woman at a time

Khairunisa is a student-led NGO, an initiative started by two young girls, which believes in cultivating an environment that fosters growth, providing education, skills and resources that enable women tothrive in any field they choose. We strive to create a platform where every woman’s voice is heard,where barriers are shattered and opportunities are increased, eliminating…

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Are You the Real You? The Journey towards Self-Discovery

Have you ever questioned the person staring back at you in the mirror? Are you the real you, or just a carefully crafted version of what the world expects? In an era where social media, societal pressures, and personal expectations intertwine, uncovering your authentic self can feel like navigating a maze. Let’s dive into the…

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Is All ‘Viral Content’ Worth the Hype? Uncovering the Downside.

Generally, for the longest while people are making videos around everywhere since it’s an earning opportunity for the ones who want to earn a living without any hassle. It’s a great idea no doubt, but then the patterns is essentially that viral content makes the creator rich in no time. In that hustle, people hardly…

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Wave of Victory in Bangladesh; Pakistan continues to watch on

5th August, 2024 saw a marvelous event taking place in an otherwise bleak global environment – Bangladeshi protestors, led by students, forced Prime Minister Hasina Wajid to resign, bringing an end to a 15 year old rule. What started as student protests against quota systems a few weeks back, amplified into nation-wide organised resistance which…

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Putting On a Strong Face: The Struggles of Men’s Mental Health

In a world where men are often expected to be unbreakable pillars of strength, there’s a quiet battle raging beneath the surface. Behind the confident smiles and composed exteriors, many men are grappling with a silent storm—struggles with mental health that go unseen and unspoken. It’s time to look beyond the mask and shine a…

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Conflict turned Negotiation: history being written in Armenia and Azerbaijan

With the onset of the year 2024, the world saw a transformation in the political affairs and international relations of the Caucasus region. One such alteration is seen in the South Caucasus region between Armenia and Azerbaijan. The decades-long hostility between the two over the territory of Nagorno-Karabakh has slackened down. On 21st September 2023,…

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